At SGW Pharma Marketing, we never lose sight that branding a technology or service is more engaging when you make a real connection with people. Our formula blends the “human factor” into each of our brand-building strategies.

Whether you’re talking to R&D scientists, business development professionals, or C-level executives, we focus on creating tailored messaging to each group and delivering it via a wide range of services.

With 27 years of consumer and B2B pharma experience, you can count on us to deliver innovative solutions that make a difference. That’s why the top pharmaceutical companies choose SGW Pharma.

 

Our Team

Frank P. Giarratano, MBA, Associate Partner

Frank is an experienced business and marketing professional, providing senior-level consultation to SGW Pharma Marketing clients. He is focused on the big picture, ensuring all business units are strategically in synch and meeting client expectations. Frank is a relationship- and results-oriented individual. He has a diverse business background, working in the pharmaceutical, higher education, healthcare, broadcast, power technology, laboratory, and restaurant franchising industries. With this background, Frank brings a broad perspective when addressing marketing challenges. Early on in his career, Frank founded a company specializing in voice and fax-on-demand for marketing applications (VCI). Within 3 years, VCI was acquired by leading New Jersey marketing firm, SSD&W (the predecessor to SGW, a company of which he is the Co-Founder and COO). Frank earned his BS in Marketing from Rutgers University, and his MBA from Seton Hall University.

Dan Marino, MSc, Associate Partner

Dan has spent his entire career in the life science publishing, medical education, public relations, and communications industries. He launched successful business-to-business pharmaceutical publications (print and digital), most notably Specialty Pharma and Drug Development & Delivery; worked as Editorial Director and Contributor for vertical pharma industry online content providers; and served as Director of Continuing Medical Education for a medical education company. He offers SGW Pharma Marketing a fresh, approachable perspective, taking great pride in building trusting professional relationships with clients. Dan’s responsibilities include direction, management, and oversight of all life science media content. Dan earned his BS degrees in Pharmaceutical Sciences, Business & Economics, and Journalism (Public Relations); and his MSc in Medicine (Physiology) from West Virginia University.

David F. Scelba, MA, Associate Partner

David is responsible for the development of SGW Pharma Marketing’s new products and services. He is also involved in researching and investigating all acquisition opportunities and for initiating all negotiations on behalf of the company. He is directly responsible for the day-to-day management of the accounting, financial, legal, Web, IT, Co-op, and fulfillment departments, and plays a key role as senior strategist in the development of clients’ interactive integrated marketing communications programs. His diversified B2B, consumer, and retail experience encompasses industries such as: automotive; biochemical; broadcast; education (K-12-colleges/universities); healthcare; hospitals; microwave; pharmaceutical (research/drug delivery); political; professional video/audio; medical; telecommunications; and many more. David develops and maintains relationships at the business, corporate, community, county, and state levels, and frequently speaks on the subject of utilizing technologically innovative tools to implement integrated marketing communications strategies. He earned his BA and MA in Education

Patrick Brightman, Associate Partner

Patrick brings two decades of award-winning public relations experience to his position with SGW Pharma Marketing. During his career, Patrick has conducted public relations activities for more than 100 clients in the healthcare, pharmaceutical, medical device, high-tech, financial, and consumers markets. These activities range from launching and branding start-up companies to maintaining brand recognition of existing companies. Over the past four years, Patrick has developed, implemented, and managed social media activities on behalf of a number of clients. These social media campaigns have utilized various platforms to engage with customers and prospects, increase brand awareness, drive traffic to client websites, as well as enhance website SEO for improved organic search results. Patrick began his career as a journalist, serving two years as a newspaper editor before entering the public relations field. As a PR professional, he has earned awards from the Public Relations Society of America (PRSA), Business Marketing Association (BMA), and New Jersey Advertising Club for his work. He has also been named one of the top Tech Communicators by PR SourceCode. He earned his BA in Communications from King’s College in Wilkes-Barre, Pennsylvania.

Ralph Vitaro, Associate Partner

Ralph Vitaro has spent his entire career in life science publishing, conferences, and tradeshows. In 1984, Ralph began his career in life science as a member of the start-up team for a new magazine titled Spectroscopy, a publication serving the analytical instrumentation market. Following its success in the United States, Ralph expanded the operation abroad and introduced Spectroscopy Europe the following year. Ralph is also credited with the introduction of BioPharm magazine and later became its Publisher. In 1990, he became the Publisher of Pharmaceutical Technology and then Group Publisher of Applied Clinical Trials, Pharmaceutical Executive, BioPharm, and Pharmaceutical Technology Europe. Ralph was also the General Manager for Advanstar Communication’s Pharmaceutical Group of global publications, conferences, and tradeshows. In 2001 after a successful 16 years with Aster Publishing and Advanstar Communications, Ralph co-founded Drug Development & Delivery.

Amy A. Bunn, Director, New Business Development & Sales

Amy is responsible for developing new business sales strategies and directing the SGW Pharma’s internal marketing, communications, and sales support staff. She is an experienced Life Science Business Development Professional who has spent the majority of her career in Sales and Marketing in the contract research sector of the Pharmaceutical and Biotech Industries. Amy brings to the table an in depth and well rounded technical understanding of the drug development cycle and all activities necessary to successfully commercialize a product including extensive knowledge of the FDA regulatory requirements governing drug product approval and the R&D trends emerging to satisfy these requirements. Amy’s past career experience working for contract research providers and her in depth technical background give her the unique ability identify ideal clients and develop a deep understanding of their Marketing and Advertising needs. Amy earned her BS in Chemistry from the University of North Carolina at Wilmington.

Leonel Montes de Oca, Senior Vice President, DP/ Editor

Leonel is responsible for bringing the vision of LifeScience PR’s high-definition, interactive video division to life. He utilizes the moving image as an effective tool to deliver messages and successfully break through the clutter of a saturated media environment. Prior to joining SGW Integrated Marketing Communications / LifeScience PR, Leonel was President/Creative Director of Earth and Fire Studios, designing and producing multimedia video, website, print, environmental and trade show installations for various Fortune 500 companies. Leonel has won numerous awards for his work as a creative director as well as accolades for his HD media production. He is also an accomplished fine artist and musician. His skills include oil painting, photography, sound design and recording.

John Roy, Chief Creative Officer

John has been around branding, advertising and marketing for more than 30 years. He brings his strategic thinking, writing and design skills along with in-depth research approach to every project, beginning first with addressing what the overall goal is. “Nothing can be solved unless the problem is realized” is a mantra that John goes by from the smallest of projects to the largest of branding campaigns and everything in between. If initially each project is digging through research and analytics, then solutions can quite often be organic in their approach—from sketches on napkins to impromptu focus groups, whatever it takes to reveal creative “nuggets”. John offers SGW Pharma Marketing, and ultimately its clients, an engaging and proactive perspective. Being reactive and taking orders stymies great creativity. John’s overall responsibilities include maintaining a high level of creativity to everything that leaves the doors of SGW Pharma Marketing. John earned a BFA degree from School of Visual Arts in New York City. His other creative outlets include singing/songwriting, music production video directing, and photography.

Christine Smith, Vice President Digital Marketing

Christine has a strong background in Digital Marketing, spending the last 13 years strategizing, executing, and optimizing digital campaigns. She is certified in a variety of digital tactics including SEO, SEM, Social Media, Display Advertising, Email Marketing and Mobile Advertising. Christine focuses on the analytics of each campaign to ensure that the goal is being met every step of the way. Her expertise spans from local businesses to international corporations specializing in B2B, healthcare, education, automotive, and hospitality. She earned a BA in Communications from William Paterson University.

John Kiesewetter, CRO, MS, Clinical Research Organization (CRO) Marketing Specialist

John Kiesewetter has spent his entire career in the B2B publishing arena as an accomplished professional working in both global and domestic markets with extensive experience in life science and related industries. In 1988, John started his career as a member of the advertising sales team for Pharmaceutical Technology and BioPharm Manufacturing. Throughout the next several years, John gained experience working on Circulation Management magazine and then expanded his role with Spectroscopy International, a start-up publication serving the European analytical instrumentation market, and Medical Device Technology, another start-up in Europe. He then returned to the US as Publisher of CADalyst, a unique opportunity to work in the computer aided design field for 3 years. From 1995 to 2007, he was the US Sales Manager for Pharmaceutical Technology Europe (playing a key role in introducing US companies to the pan-European pharmaceutical market) as well as launching Pharmaceutical Technology Asia. From 2002 to 2012 worked on Applied Clinical Trials, a niche publication serving the global clinical trials market just before the evolution of the Contract Research Organization (CRO) era. For 10 years, John acquired extensive expertise in helping his clients market their innovative services and technologies to the CRO industry, playing a key leadership role as the market grew and integrated electronic marketing campaigns changed the way business was conducted. In 2013, after a successful 25 years with Aster Publishing and Advanstar Communications, John joined Drug Development & Delivery as its Global Sales & Marketing Director and serves as SGW Pharma Marketing’s CRO marketing specialist.

Judie S. Christopher, Account Executive

Judie has over 20 years experience in developing corporate and medical communications strategies targeting pharmaceutical executives and healthcare professionals. She posses the unique skill set of identifying, recruiting, and establishing the industry’s key opinion leader relations. Judie has professional affiliations with major medical organizations, institutions, universities, and has expertise in coordinating third-party sponsorships relations. She also has extensive experience in print advertising, event management, graphic arts, and audio video presentations. Bringing a wealth of knowledge to SGW Pharma Marketing, Judie’s previous positions include a principal in MedEduca, Inc., Vice President for Gardiner-Caldwell SynerMed, Director of Project Management at Thomas Ferguson Associates, and Project Manager at Health Learning Systems, Inc. and Slidemakers.

Megan O’Haus, Account Executive

Megan has worked with a wide range of consumer and B2B clients in the healthcare consumer package goods, medical, technology, and finance industries. She has experience with start-ups, as well as established companies that are attractive for investment. She has a strong base of print and broadcast media contacts, and is well-versed in medical and pharmaceutical B2B product placement and corporate publicity. Megan also has experience managing clients’ social media pages, including Facebook, Twitter, LinkedIn and Foursquare. Megan earned her BA in Public Relations from Quinnipiac University.

Emily Maupai,  Account Executive

Emily has an expertise in social media campaigns that result in more engagement, increased brand awareness, and added followers for companies. Emily also has a strong acumen that allows for comprehensive analysis and measurement of the success of social media programs. Emily earned her BA in Advertising from Rowan University, with concentrations in Media Communications and Graphic Design. She utilizes her design background to complement the social media campaigns we employ on behalf of clients.